Guatemala

Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its…

The retail sector in Guatemala continued to rebound from the COVID-19 pandemic in 2022, although at a slower pace than in 2021. Despite this, it still grew at a rate higher than inflation. The buoyancy of the retail sector was largely driven by…

Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers…

Adult retail incontinence in Guatemala registered healthy current value and modest volume growth in 2023. The population is ageing and with older people being the main consumers group, this drove demand. However, women also often suffer from urinary…

The Quezaltenango in Guatemala report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Processed meat and seafood is expected to register a fall in constant value sales and minimal volume growth, as inflation continues to hit profit margins. Prices continue to rise as pressures from energy bills, transport, labour costs and the cost of…

Processed fruit and vegetables is expected to register healthy growth in 2023, both in terms of constant value and volume growth. Products such as shelf stable black beans, which account for most volume sales, are economical and nutritious and appeal…

Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of…

Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these…

Overall, value sales for plant-based dairy are low, dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest volume growth among all dairy and alternatives in 2023. Value sales are…