Guatemala

Off-trade RTD tea volume sales have been growing steadily in Guatemala. Some consumers consider RTD tea to be a healthier option than soft drinks, such as carbonated drinks. Tea in general has a wholesome image in Guatemala, which has had a…

RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…

Despite its maturity, ketchup is witnessing robust growth as lower-quality value offerings gain traction in the category. The surge in retail prices has created a favourable environment for domestic producers, supporting cheaper brands, such as B&B…

In 2023, savoury snacks is predicted to remain by far the best seller in snacks, in retail volume terms. The category continues to enjoy robust retail volume and current value growth in 2023 amid a well-developed culture for snacking occasions. Like…

Demand for skin care products continued to rise in Guatemala in 2023, despite the price hikes seen for the second consecutive year. Overall category growth was solid in both volume and current value terms. Guatemalans, especially in the middle- and…