Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Steep unit price increases for many sports nutrition products proved to be too much for the category towards the end of the review period, leading to current value decline in 2021 and 2022. Supply chain issues related to protein availability and…
Staples foods is expected to expected to register current value and volume growth, though inflation continues to hit companies’ profitability, with constant value growth expected to be more muted.
Sugar confectionery is a very mature category in Guatemala, with high levels of penetration and little room for growth. Except for standard mints and medicated confectionery, products are largely consumed by younger children, particularly at birthday…
2023 saw improved growth rates in both volume and current sales for overall sun care in Guatemala, compared to the previous year. All segments recorded rapid and robust rises as the sun care category remained one of the most dynamic within beauty and…
While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the…