Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning…
Although Guatemalans have been eager to resume pre-pandemic habits, the consumption of water in bulk 5-gallon format continued to rise in 2023. Due to the increased awareness of healthy lifestyles and practices, household water consumption has become…
Breakfast cereal is expected to register moderate volume growth, but marginal constant value growth, as inflation continues to hit profit margins. Imported brands in particular are hit by price rises as pressures from energy bills, transport, labour…
This report assesses the business environment in Guatemala, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
Butter and spreads is expected to register moderate current value growth, but constant value sales are expected to fall as persistent inflation cuts into profitability. In addition, with persistent inflation, consumers are expected to trade down –…
In 2023, carbonates continued to witness retail price increases, although to a lesser extent than in previous years. Commodities such as sugar continued to show volatility in international markets. By April 2023, sugar had reached its highest price…
Cheese is expected to be one of the strongest performing dairy products in 2023, with double-digit value growth, as well as healthy volume growth. Lower-income buyers continue to consume unpackaged soft cheese (usually unbranded), which is available…
Chocolate confectionery is witnessing slower retail volume and current value growth in 2023, with higher unit prices and inflationary pressure restricting consumption. The initial boost provided by the return of impulse occasions and social…
Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…
Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…