Guatemala

The number of households is set to increase moderately, while the average household size will shrink in Guatemala over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

In 2023, the return of normal lifestyles, and the absence of any pandemic restrictions, continues to have a positive impact on ice cream sales. Volume growth is proving robust in both the foodservice and retail channels in 2023, with sales strong…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Leading brands in the juice category continued to witness sustained growth in 2023, in retail volume terms, aided by their positioning as a healthier choice of beverage. Brands such as Del Frutal from Alimentos Maravilla SA, with their single serve…

Laundry care registered moderate volume growth, supported by continuing population growth. Local company Industria La Popular continued to lead with its numerous detergent brands, including Ambar, Bex and Espumil. However, there was very little…

Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers…

In 2023, meals and soups witnessed a moderate lift in retail volume sales as consumption of dry soups increased. Standard brands, including Maggi, Malher and Knorr, continue to characterise soup in 2023 with similar products, flavours and unit…

In 2023 men’s grooming Guatemala saw men regulating their purchases with cheaper product choices given high inflation. Shaving is a common habit among Guatemalan men, especially for the older generations who believe a habit a shaved face gives the…

Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot…

Nappies/diapers/pants in Guatemala registered healthy constant value and moderate volume growth in 2023, partly supported by continuing population growth. While nappies/diapers accounted for most volume sales and registered the highest volume growth,…