Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, inflation has begun to subside in Guatemala although retail price inflation continues to impact the basic food basket. Lower prices of some imported goods, regulatory interest rate policies and reduced agricultural production costs have…
Cough, cold and allergy (hay fever) remedies are widely consumed consumer health items in the Guatemalan market. These products have established broad distribution throughout the country, with products available throughout the modern and traditional…
Dairy products and alternative is expected to register current value and volume growth, though inflation continues to hit companies’ profitability, with constant value sales expected to fall.
Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices…
2023 saw depilatories rise in both volume and current value terms in 2023. During the pandemic and its lockdowns, local consumers spend more time at home and there was reduced need to remove body hair, undermining sales. Subsequently, and with the…