Guatemala

Pharmacies in Guatemala saw robust year-on-year sales growth in 2022. However, when viewed in constant terms (i.e., adjusted for inflation), the sales growth rate slowed from the previous year. This can be attributed to the circumstances of the…

Oral care in Guatemala saw prices hikes in 2023, though volume sales growth was stable while current value sales saw rapid rises. Most Guatemalans are not willing to change their oral hygiene practices despite having to pay higher prices for products…

Other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products. However, in 2023, with inflation still an issue, other dairy is expected to register both current and constant value decline and only…

The reduction in time spent at home in the post-pandemic era has translated into weaker sales of chocolate-based flavoured powder drinks and other plant-based powdered drinks in 2023. Schools have resumed in classes on a full time basis, and the…

Even with the high rate of inflation and growing economic uncertainty in Guatemala, paediatric consumer health is seeing a positive performance. As children are back to in-person learning on a full-time basis and are once again participating…

A weak rule of law is adversely affecting economic freedom, whilst Guatemala is witnessing political instability and suppression of freedom of expression. Although resilient, output growth is slowing as remittances reduce and the US economy falters…

Overall, value sales for plant-based dairy are low, dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest volume growth among all dairy and alternatives in 2023. Value sales are…

Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these…

Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of…

Processed fruit and vegetables is expected to register healthy growth in 2023, both in terms of constant value and volume growth. Products such as shelf stable black beans, which account for most volume sales, are economical and nutritious and appeal…