Guatemala

Processed meat and seafood is expected to register a fall in constant value sales and minimal volume growth, as inflation continues to hit profit margins. Prices continue to rise as pressures from energy bills, transport, labour costs and the cost of…

The Quezaltenango in Guatemala report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Adult retail incontinence in Guatemala registered healthy current value and modest volume growth in 2023. The population is ageing and with older people being the main consumers group, this drove demand. However, women also often suffer from urinary…

Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers…

The retail sector in Guatemala continued to rebound from the COVID-19 pandemic in 2022, although at a slower pace than in 2021. Despite this, it still grew at a rate higher than inflation. The buoyancy of the retail sector was largely driven by…

Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its…

Rice continues to register price rises, but to a lesser extent than other staple products. Rice, as well as pasta, are seen as affordable staples and are consumed daily. There is also a wide range of brands available, across varying price points, and…

RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2023, although there has been a slow down due to price increases. Coffee prices have risen in international markets and this has equally…

Off-trade RTD tea volume sales have been growing steadily in Guatemala. Some consumers consider RTD tea to be a healthier option than soft drinks, such as carbonated drinks. Tea in general has a wholesome image in Guatemala, which has had a…

RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…