Hair Care

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…

Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and…

In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance…

In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care…

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…

Despite the decrease in retail volume sales, hair care recorded positive growth in current value sales, primarily due to price increases. Lower purchasing power led consumers to limit their spending, with more consumers choosing to dye their hair at…

In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the…

In 2023, retail value sales of hair care recorded double-digit growth. This was largely due to inflationary pressures, however, as volume growth was more muted. Salon professional hair care was the best performing category. On the contrary, the…

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

2023 saw a significant rise in hair care product prices in Kazakhstan due to increased raw material and logistics costs. Interestingly, this has not significantly impacted consumer demand. With the lifting of COVID restrictions, personal appearance…

In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements,…

Hair care in Sweden continues to see positive volume growth, with value further boosted by inflation and a modest premiumisation trend. Unlike other beauty and personal care categories like fragrances and skin care, hair care has not witnessed a…

In 2023, retail volume sales of hair care in Portugal registered weak growth, with the performance of standard shampoo, a category with a high rate of penetration in Portuguese households, impacting the overall performance. In addition, mounting…

Hair care in Ireland recorded positive retail value sales in 2023, while retail volume recorded growth in areas including colourants, conditioners and treatments, and shampoos. With high inflation and negative GDP, disposable incomes decreased. This…

Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…

Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…

Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels…

Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…