Hair Care

Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…

Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels…

Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…

Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving…

2023 was the second year in a row that hair care recorded declining volume sales in Uruguay, with the category having registered falling demand during four out of the five years that comprised the review period. While sales declines earlier in the…