Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Hair care experienced significant growth during the pandemic as consumers had more time for self-care and participated in increased outdoor activities. However, the exceptional growth rates seen in 2020 and 2021 have moderated in 2022 and 2023.…
Hair care has faced unexpected challenges in its journey to recovery post-pandemic, despite the relaxation of restrictions. After a year of slow decline for hair care in 2022, sales remained fairly stable in China in 2023, failing to recover any of…
In 2023, styling agents, conditioners and hair loss treatments recorded the strongest current value growth rates in Bulgaria’s hair care category, followed closely by standard shampoos. The emerging trend of ‘in-depth hair care’, along with so-called…
Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…
Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…