Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
AmorePacific, the leading K-beauty conglomerate, experienced sales declines in both domestic and overseas markets. Its sales in China and skin care, which had once been the driving force for growth, are now encountering significant challenges within…
Colgate-Palmolive continues its lead within oral care and holds second in the bath and shower category. While its globally popular brands continue to be Colgate and Palmolive, it also has brands such as Hello, Tom’s of Maine, Speed Stick, Protex,…
Coty’s sales had a 10% upturn in 2021 after continuously declining during 2018-2020. New leadership’s turnaround strategies, including streamlining the portfolio, developing skin care, and expanding luxury colour cosmetics, already achieved initial…
Estée Lauder Cos Inc decelerated in value sales in 2022, but made notable gains in North America and Western Europe. The extended lockdown restrictions in Asia Pacific played a considerable role in Estée Lauder Cos Inc’s mixed global performance,…
Hair care was one of the better performing areas of the Algerian beauty and personal care market in 2023, in that total volume and current value growth rates were up slightly on 2022. This was mainly due to robust demand for standard shampoos and…
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
Hair care in Asia Pacific has mirrored the performance of its biggest market, China, in the last two years, weakening in 2020, due to Coronavirus (COVID-19), but then strengthening in 2021. While positive growth is expected throughout the forecast…
Hair care in Australia experienced steady growth, driven by the ongoing skinification trend. The latter continued to influence category development, with an increasing number of hair care products incorporating premium skin care ingredients to…
Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…
Hair care in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved…
Hair care in Belgium saw further decline in volume sales over 2023, as consumers remained conservative in their expenditure. Energy and heating costs were still high, and many consumers chose to shower less and use less shampoo. Indeed, shampoo is…
Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…
Consumer demand for hair care in Bosnia and Herzegovina remained stable in 2023 despite the inflationary climate and limitations on consumer expenditure. The resumption of hectic lifestyles and greater social contact following the pandemic has…
The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…
In 2023, styling agents, conditioners and hair loss treatments recorded the strongest current value growth rates in Bulgaria’s hair care category, followed closely by standard shampoos. The emerging trend of ‘in-depth hair care’, along with so-called…
In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the…
Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…
During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…
Hair care has faced unexpected challenges in its journey to recovery post-pandemic, despite the relaxation of restrictions. After a year of slow decline for hair care in 2022, sales remained fairly stable in China in 2023, failing to recover any of…
Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…
Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…
Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…
Hair care in Denmark continued to witness positive current value growth in 2023, largely driven by inflation in 2023 with rising prices contributing to stagnant retail volume sales. Lower consumer purchasing power resulted in some downtrading to more…
In 2023, hair care in the Dominican Republic witnessed slightly slower growth in retail volume and current value terms, as consumers were more cautious with expenditure in the face of high inflation. Consumers switched to new packaging sizes and…
Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…
Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons,…
In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care…
Hair care in Finland experienced healthy value growth in 2023. However, this increase was largely driven by price hikes, with volume growth ranging from slightly negative to slightly positive. Consumers curtailed impulse purchases, leading to a…
Although hair care in France witnessed a small decline in volume sales in 2023, it saw solid current value growth. All categories were stable or increased in value terms, boosted by significant price growth, with salon professional hair care leading…
Hair care in Georgia registered moderate constant value and volume growth in 2023. However, the offering remained basic, with standard shampoo being the most popular product and little demand for products such as serums or styling agents. Hair…
Hair care remained on a healthy growth trajectory in Germany in 2022, and is expected to continue growing in the forecast period. Throughout the pandemic, Germany’s retail and salon closures led to new trends amongst consumers, who started applying…
Hair care registered current value growth in 2023, driven largely by price rises. The two key categories of standard shampoos and conditioners and treatments saw volume sales decline, despite current value growth. For shampoos, price rises were…
Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…
The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…
The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation,…
Hair care in India maintained solid retail current value growth in 2023. Salon professional hair care showed robust growth for another year in 2023, surpassing the growth rates of all other hair care categories. This growth was driven by increasing…
Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…
Hair care in Ireland recorded positive retail value sales in 2023, while retail volume recorded growth in areas including colourants, conditioners and treatments, and shampoos. With high inflation and negative GDP, disposable incomes decreased. This…
Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and,…
Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…
Hair care maintained slow current value growth in Japan in 2023. One of the reasons for continued growth was the self-care trend. The main categories within hair care are shampoos, and conditioners and treatments. Self-care at home became a trend…
2023 saw a significant rise in hair care product prices in Kazakhstan due to increased raw material and logistics costs. Interestingly, this has not significantly impacted consumer demand. With the lifting of COVID restrictions, personal appearance…
Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving…
Hair care in Latin America has taken something of a battering in recent years, with Argentina already in recession prior to the pandemic, COVID-19 restrictions hitting consumer spending power across the region from 2020, followed by global…
Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023…
In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place.…
The Malaysian hair care market continued to benefit from the post-pandemic return to previous patterns and habits in 2023. The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many…
Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…
Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels…
In 2023, retail value sales of hair care in New Zealand recorded negligible growth, while volume sales declined. According to data published by Stats NZ, the cost of living for an average household in New Zealand rose by 7% over the 12 months up to…