The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity.
According to Euromonitor International’s Economies and Consumers data, 39% of the over 18-year-old population of Israel was overweight (BMI 25-30kg/sq m) in 2023, whilst 29% was obese (BMI 30kg/sq m or more). Around 45% of males and 34% of females were overweight in the same year, with 29% and 29% respectively classed as obese.
Consumers are becoming more concerned about their weight in general. Respondents to Euromonitor International’s most recent Voice of the Consumer survey from January-February 2024 claimed the following: 54% globally said “I look for healthy ingredients in food and beverages”, whilst 40% claimed “I actively monitor what I eat in order to manage my weight” and 21% responded to say “I am on a diet trying to lose weight”.
Euromonitor International’s Economies and Consumers data reveals that deaths from ischaemic heart disease in Israel stood at 37 per 100,000 population in 2023 (44 for males and 30 for females), whilst deaths from diseases of the circulatory system totalled 106 per 100,000 population (107 for males and 105 for females).
In 2023, 55% of the over 25-year-old population had raised cholesterol in Israel; figures for males and females stood at 54% and 57% respectively in the same year. High blood pressure was present amongst 15% of over 18-year-olds meanwhile, with 19% of males and 12% of females suffering from the condition.
In 2023, 9% of the 20-79-year-old population had diabetes in Israel, compared to 10% globally. Diabetes prevelance is believed to be on the rise and typically higher in urban than rural areas.
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Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Israel with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our Health and Wellness research and analysis database.
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