Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…
The increasingly sophisticated character of consumer demand for dairy products continued to be driven by the effects of the COVID-19 pandemic throughout 2022, despite the fact that related restrictions were lifted in October of that year. Before…
Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…
Although Spanish consumers had to tighten their belts in 2022 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2022, with…
Dairy products are already known to be nutritious, as a natural source of calcium and protein, and also probiotics for yoghurt; however, innovation has continued to increase the health and wellness options available, in line with heightened interest…