Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
So-called “clean label” products – ie those that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2022. These types…
In India, obesity has been on the rise for the last few years. According to the National Family Health Survey (NFHS-5), about 6.4% of women and 4.0% of men aged between 15-49 are obese, considering a standard BMI (Body Mass Index) of more than 30.…
Tea consumption in Turkey is vast, with most consumers drinking tea daily, and most tea produced within the country. According to the World Tea Committee, Turkey is the number one country by per capita consumption of tea. The tea industry in Turkey…
After the COVID-19 pandemic, not only did consumers in the United Arab Emirates increase their interest in organic tea and coffee, but they were also willing to pay more for such products. Consumers have become more educated, and they know that the…
Organic claims are significant in both the tea and coffee categories in the hot drinks market in the Netherlands. However, in 2022, there was a sharp decline in retail value sales of the organic claim. While organic remains one of the smaller…
Demand for instant tea is being dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy. Indeed, sugar has become a…
The lingering impact of the COVID-19 pandemic combined with the economic fallout from Russia's invasion of Ukraine led to skyrocketing unit prices as Sweden experienced spiralling rates of inflation. This led to a drop in disposable income which in…
Despite holding overall low value sales share within Spanish hot drinks, demand for organic options rose in 2022. Organic tea experienced certain resilience with a positive evolution in both green tea and the larger category of fruit/herbal tea. The…
In 2022, health and wellness hot drinks in Korea saw a trend towards consumers looking to reduce potentially harmful ingredients, rather than adding extra benefits. This led to growing consumer demand for better for you products, such as low/no sugar…
Hot drink innovations in 2022 were primarily focused on new offerings addressing consumer demand for non-animal products, including healthy plant-based alternatives, across chocolate-based, malt-based and other plant-based drinks. However, these…
The increasing availability of plant-based instant hot drinks, such as coffee, is in line with wellness trends as local consumers perceive plant-based substitutes to be better for the body compared to regular dairy. The dairy element in instant hot…
Coffee is a traditional drink in Saudi Arabia, with a rich history and rich flavour. The original drink is a fusion of coffee beans, ginger, cardamom, saffron, and cloves. Saudi Arabian residents value such traditional coffee, and are well-aware of…
Hot drinks preferences amongst Poles have been influenced by new flavours, and the expanding addition of novel, healthy herbs, roots and plants. Increasing numbers of consumers are tending to support more ethical businesses, which has fuelled their…
The COVID-19 crisis has left a lasting impact on how New Zealanders work, with remote working now firmly entrenched and many companies downsizing their office footprints and actively encouraging employees to work from home. For staff, this reduces…
By 2022, the additional attention that health and wellness hot drinks had attracted at the peak of the COVID-19 pandemic was beginning to fade as local consumers were returning to their pre-pandemic lifestyles, spending habits and daily routines. In…
The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…
Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…
The Indian Government is confronting the grave danger that malnourishment poses to the population. In 2018, it launched POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan to address the issue. The target demographics for the…
The health and wellness trend is shaping product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products, and cheese, as well as baby food. For instance,…
Post-pandemic, discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their family budget. Importantly, the messaging…
High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…
The increasingly sophisticated character of consumer demand for dairy products continued to be driven by the effects of the COVID-19 pandemic throughout 2022, despite the fact that related restrictions were lifted in October of that year. Before…
Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…
Although Spanish consumers had to tighten their belts in 2022 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2022, with…
Dairy products are already known to be nutritious, as a natural source of calcium and protein, and also probiotics for yoghurt; however, innovation has continued to increase the health and wellness options available, in line with heightened interest…
2022 was a challenging year for many South Africans challenged by continuous blackouts, rising food inflation and unemployment. While consumers reduced non-essential spending to help balance household budgets, healthy eating remained top of mind.…
Singapore’s Ministry of Health implemented a Nutri-grade labelling system on 30 December 2022. The regulation affects all pre-packaged beverages and beverages from automated dispensers sold in Singapore. Under the scheme, Nutri-Grade beverages with a…
In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…
Already, 6% of Poles between the ages of 18 and 65 identify as vegan. The reasons for this choice of diet vary, including health, animal welfare, or as a way to lose weight. Despite being relatively new to the concept of veganism, Poles have shown a…
Dairy farming and agriculture have long been central to the New Zealand economy, with high quality locally produced dairy products comprising a core component of the traditional New Zealand diet. While health and wellness claims in products such as…
2022 saw numerous leading dairy companies launch new products focusing on specific product claims related to health and wellness, most of which address specific nutrition concerns. Protein content is particularly prominent among the health and…
Healthy and sustainable food is a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. The growing interest in vegan butter and spreads is…
Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…
Nestlé was the dominant player in baby food in 2022, with the company synonymous with trust and assurance of quality. Baby food, including milk formula, is considered essential for the holistic development of babies and young children, both…
Turkey has a long history of consumers enjoying dips, although these are often either made from scratch at home, or consumed in neighbourhood restaurants. However, recently there has been an increase in the availability of packaged dips, which are…
Since the pandemic, a rise has been seen in the number of consumers seeking active and healthy lifestyles, amidst the hybrid work model. Consumers have become more aware of and conscious of their food intake, and many are willing to spend on organic…
In general, there has been long-term growth in vegetarian cooking ingredients and meals. In 2022, there was a temporary dip in retail sales of these products, although this was mainly an adjustment after a sharp increase in retail sales of vegetarian…
Despite Taiwan aiming to live with COVID-19 and return to normal lifestyles, confirmed COVID-19 case numbers spiked in 2022 with more than 10,000 cases per day. In line with heightened health consciousness, which has been bolstered by the experiences…
Vegetarian, vegan and plant-based alternatives saw a boom in popularity in several packaged food categories towards the end of the review period with ready meals being no exception. There is a strong demand for healthier food alternatives in Sweden,…
In an inflationary environment, unevenly rising prices inevitably affected the purchasing power of many Spanish consumers in 2022, hampering the growth of certain health and wellness cooking ingredients and meals. Despite the temporary downhill…
Although products low in sugar are becoming more noticeable in cooking ingredients and meals, product innovation has so far been less proactive than in other packaged food categories, and consumers’ attention has not yet been captured. However, South…
Globally, young adults are the key consumers of plant-based foods, and South Africa is no different. South Africa ranks in the top five countries that ordered the most vegan dishes according to UberEats, with vegan burgers reported as the most…
Increased adoption of home cooking and heightened health-consciousness among local consumers since the pandemic have led to growing interest in greater product variety and nutritional options available in retail channels for cooking ingredients and…
Consumers today have a greater understanding of the significance of diet and nutrition to their overall health and wellbeing. Increasing knowledge of the dangers to health of obesity and related problems, such as heart disease, has led consumers to…
In 2022, more Polish consumers looked for vegan products within ready meals, and due to rising consumer demand, players expanded their portfolios. For instance, Iglotex expanded its vegan portfolio Proste Historie in the form of frozen vegan ready…
Dairy farming and agriculture have long been a staple of the New Zealand economy, with ample access to high quality meat and dairy products forming the backbone of the traditional New Zealand diet. While health and wellness preferences have been the…
Growth rates were slower across numerous categories of health and wellness cooking ingredients and meals in 2022 as the return to spending time and socialising outside of the home during the post-pandemic era suppressed retail sales of packaged food…
Organic products came to the fore in several categories within cooking ingredients and meals in 2022. As demand has risen retailers’ shelves have become increasingly crowded with organic products with many stores creating specific areas of their…
Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…
In recent years there was a rise of adulteration practices, in terms of replacing mustard oil with poor-quality oils in multi-source edible oils, with the intent to reduce costs. It was relatively easy to mix lower-quality oils, as they would not…