Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…
Sugar intake remains one of the primary concerns for consumers in Spain, which supported demand for low sugar, no sugar and no added sugar claims within soft drinks in 2022. A major contribution comes from no sugar cola carbonates. While lower-income…
During the pandemic, South Korean consumers became more conscious of the need for healthy hydration and the reduction of sugar consumption. This led to dynamic growth for natural bottled water and “water-like” natural RTD tea. Although decline was…
With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…
Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…
The Saudi government aims to promote physical and social wellbeing and a healthy lifestyle through its Quality of Life programme, which is one of its Vision 2030 initiatives. It pays great attention to sports, as partaking in sports activities has…
As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…
While low sugar content was the major health and wellness consideration amongst consumers over the review period, COVID-19 has brought functional health and wellness benefits to the forefront of consumer decision making. This has positively impacted…
The review period saw the introduction of new regulations relating to the labelling of packaged food and soft drinks that promote greater transparency in terms of the nutritional content of these products. Regulation NOM-173, which entered into force…
The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…
As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…
Over the last few years, The Coca-Cola Co has been trying to diversify by introducing a host of health and wellness beverages and reducing its dependence on sugary carbonated drinks. For instance, it is working on reducing the sugar content of its…
Consumers in Turkey have become highly price-sensitive, given the steep inflation rate and the decrease in tourism, as the country traditionally benefited from tourist arrivals from both Ukraine and Russia, with this disrupted by the war in Ukraine.…
Due to a combination of long working hours, sedentary lifestyles, and poor eating habits, overweight and obesity are major problems in the United Arab Emirates. Indeed, Euromonitor International data show that 39.7% of the population was classified…
Vegan snacks registered a strong sales performance in 2022 as all vegan categories achieved above average growth, including vegan ice cream, which performed particularly well. Moreover, the range of vegan chocolate confectionery is constantly…
The already prominent health and wellness trend received a significant boost from the experiences of the COVID-19 crisis, as consumers faced the fear of contracting the disease and the challenges posed by the sedentary lifestyles and overconsumption…
Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…
Spaniards are increasingly reducing their sugar intake when consuming packaged foods, including snacks that contain low sugar content. This trend has become mainstream within sweet biscuits. Local consumers want to treat themselves but with no…
Increasing media coverage about high consumption of sugar, fat and salt raising the chances of conditions such as cardiovascular disease, type 2 diabetes, and even cancer, has increased demand for products low in these ingredients. Concerns about…
Private label snacks have grown in popularity as South Africans seek affordable alternatives to well-known, established brands. Retailers are capitalising on this trend by investing in research and development to create innovative snacks that cater…