Home and Garden in Asia Pacific

Delivery

This report comes in PPT.

Key findings

Gardening performing strongly in China

Gardening has been a strong performer in recent years in China, with this expected to continue in the coming years. Chinese consumers have become more interested in their gardens, with the continued popularisation of gardening activities like vertical farming, grow-your-own-food and balcony planting, among others, helping to drive growth in this category.

Sustainability trend driving usage of bamboo utensils in Indonesia

Sustainability is a key trend in Indonesia’s home and garden market. For example, in homewares fibre-based or bamboo utensils are increasingly gaining favour over plastic variants. This is driven by both environmental awareness and health trends, as sustainable materials are also perceived as being healthier to use when cooking and eating food.

Remote working trend boosts demand for home office furniture in Japan

Demand for home office furniture in Japan received a strong boost from the work-from-home trend in the pandemic, particularly in 2020. This category is expected to be one of the better performers in the country’s home and garden market over the forecast period as the remote working trend continues to be seen in post-pandemic Japan.

Home products specialists continue to dominate sales

Although e-commerce has grown to reach a 16% retail value share in home and garden in Asia Pacific, home products specialists still dominate sales, with a 65% share. Many consumers still prefer a tactile shopping experience so they can physically inspect and compare products before making a purchase, also tapping into the knowledge and advice of in-store staff.