Overall home audio and cinema is expected to experience further retail volume declines in the forecast period, with devices offering perceived outdated technology, such as audio separates, digital media player docks, and hi-fi systems expected to record a further drop in demand. However, partly offsetting the declines in these categories, home cinema and speaker systems is expected to continue gaining popularity over the forecast period.
In April 2023, KT Corporation, which is one of the top three telecommunications companies in South Korea, launched its Genie TV All-in-One Soundbar – the company’s proprietary IPTV set-top box combined with AI speaker and wireless AP (access point/router). The other two biggest telecommunications companies in South Korea – LG Uplus and SK Broadband – had already launched their own soundbar-combined set-top boxes in 2021.
Generation Z consumers like to stream short-form content via mobile devices such as smartphones, laptops, or tablets. They are therefore less likely to be interested in viewing longer videos, television series, or even films via traditional home entertainment devices such as televisions or home cinema equipment, which could reduce the target audience over the forecast period.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See All of Our DefinitionsThis report originates from Passport, our Home Audio and Cinema research and analysis database.
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