Home Care Packaging

HDPE bottles are the most widely-used pack type in home care in Argentina due to their durability, chemical resistance and cost-effectiveness. HDPE’s robust nature makes it ideal for containing various cleaning agents and household chemicals,…

In 2023, metal aerosol cans continued to be the most widely-used packaging format for air care and home insecticides in Australia, driven by the country's unique climatic conditions and consumer preferences. Australia's hot and humid climate…

Having already taken over from metal tins as the main pack type in gel air fresheners in Brazil over the review period, PET jars continued to gain share in 2023. PET jars have excellent barrier properties that help retain the fragrance of the…

Prior to the pandemic, volume sales of home care products in Malaysia had been growing due to rapid urbanisation and an increased awareness of the need to maintain a hygienic living environment. The pandemic accelerated growth in the category in 2020…

The retail packaging unit volumes of floor cleaners recorded positive growth in 2022. This can be attributed not only to the fact that Indonesians are prioritising cleanliness and maintaining a tidy living environment, but also to the increased time…

Detergent tablets within detergents in laundry care – the largest home care category in China – recorded double-digit percentage growth in 2022, which benefited the packaging unit volume sales of its dominant pack type – other rigid containers.…

Even though the impact of the pandemic was gradually waning in Singapore, many offices chose to continue operating in a hybrid or remote work mode. This therefore saw many consumers continuing to spend more time at home than had been the case prior…

HDPE bottles remains the main pack type in French home care, dominating packaging unit volumes in categories like bleach or home care disinfectants. The heightened health and hygiene awareness due to the pandemic saw home care disinfectants record a…

The rising awareness of climate change has resulted in a heightened focus on sustainability among both manufacturers and consumers in Germany. In response to this trend, in 2022, packaging manufacturer Mondi and Henkel collaborated to introduce a…

Laundry care is one of the largest (in terms of volume) and fastest-growing categories within home care in Italy, with sustainability a key trend in this product area in 2022, as Italian consumers continued to move towards “green” products that used…

Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…

Volume sales of home care wipes and surface care products were declining over 2022, leading to a fall in the packaging unit volume sales of the main pack types in these categories, flexible plastic and other rigid containers for the former and HDPE…

Dishwashing was the second biggest category in Swedish home care in packaging unit volume terms in 2022, behind only laundry care. In the early part of the year, the Swedish government was recommending people work from home where possible as a…

Liquid and tablet detergents were products within laundry care seeing a strong development in volume sales terms in Romania in 2022. In keeping with the growing complexity of consumers and their need for increasingly innovative products, several…

Since the outbreak of COVID-19, many Polish consumers have adopted more thorough and more regular cleaning routines, boosting sales of surface care products. PET and HDPE bottles are the leading pack types in surface care as they are able to offer a…

Laundry care continued to account for the largest volume share of home care sales in 2022. To meet the high levels of demand and against the backdrop of strong competition, global giants like Procter & Gamble are taking the initiative by making their…

The continued share gains being made by plastic pouches in home care packaging in Japan can be attributed to this pack type being lightweight and easy to handle, making them a popular choice for home care products such as laundry detergents and…

One of the top brands in surface care – Cif by Unilever – with a value share of around 20% in this category in 2022, has been using innovative packaging and formulations to attract consumers. For example, it launched spray bottles that are refillable…

Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…

Columbians heavily prioritised maintaining high levels of hygiene in their homes and surroundings during the pandemic to try and minimise the possibility of contracting the COVID-19 virus. This was reinforced by a number of international and national…