Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the…
Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales,…
Toilet care recorded substantial growth during the COVID-19 pandemic. Sales have since stabilised, with 2023 seeing volume rises at a more moderate pace overall. However, toilet liquids/foam was increasing relatively rapidly in 2023, leading overall…
In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure…
Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet…
In line with trends noted over the review period, air care continued to record positive retail value and volume growth in 2023, despite rising price points. Even though many consumers have travelled overseas following lifted restrictions, while…
In 2023, air care experienced a moderate upswing in both volume and value terms, largely due to inflationary trends and rising prices. Despite this growth, the category's consumer base remains primarily concentrated in urban areas, with limited…
While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to…
In Uzbekistan, bleach maintains widespread popularity deeply ingrained in everyday household cleaning routines. This enduring trend persisted even in 2023, following a surge in sales during 2020 when bleach became indispensable in addressing COVID-19…
Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new…