Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading…
COVID-19 strengthened Chinese public hygiene awareness and drove surface care sales, with double-digit growth in retail sales value in 2022. In 2023, with the end of COVID-19 restrictions in China, surface care product growth slowed to a…
Despite the anticipated recovery in commercial activities in 2023, following the easing of COVID-19-related restrictions in China, sales of polishes experienced another year of only moderate value growth, while volume sales declined. This was mainly…
In 2023, retail value sales of laundry care in China saw moderate growth. Overall demand for new purchases has slowed down in the post-pandemic era, because stockpiling consumers need to consume laundry care products that they stocked up during the…
In 2023, total value sales of home insecticides continued to decline in current terms. This was a result of various factors, including weather, government policies and changing lifestyles. Hot weather prevailed in many parts of China from early June…