Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales.
Polishes registered a steep volume fall in 2023, with all segments within polish registering a decline. Increasingly polishes are losing out to products within surface care such as multi-purpose cleaners, which are generally more affordable, as well…
Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…
Home insecticides registered a fall in volume sales in 2023. One of the factors leading to the decline was a severe drought. With minimal rainfall, there was less standing water, which meant less breeding ground for mosquitoes, which in turn reduced…
Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into…