Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period.…
Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a…
Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…
Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High…
In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate…
While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest…
Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…
During the pandemic, demand for dishwashing rocketed as hygiene concerns increased and people spent more time on average at home, thereby creating more dishes to clean. As expected, once the wave of infections and respective health restrictions…
Within hand dishwashing, consumers are shifting from the bar format to the cream/paste format. As more households seek the convenience of an effective grease-remover for their dishes that tends to last longer and is softer on skin, the cream/paste…
The normalisation of consumers' lifestyles post-pandemic, including dining out and ordering takeaways, has continued to reduce demand for dishwashing products, and the category recorded further volume decline in 2023. Dishwashing registered a boom in…