Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a…
Air care registered both healthy current and volume growth in 2023, as it becomes an increasingly popular product in Guatemalan households. Spray/aerosol air fresheners remained the largest product area in terms of value sales and also registered the…
Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as…
Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to…
Value sales for bleach continued to slow, and consumers increasingly favoured less toxic home care products. Bleach has been cast in a negative light in terms of environmental and also health impacts. As such, consumers are looking to reduce bleach…
Bleach is widely used by Dominicans as it is considered highly versatile and is frequently used for cleaning floors, as a surface disinfectant and occasionally as a bleach in laundry. Its multipurpose benefits and lower unit price compared to…
Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…
Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning…
Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19.…
Dishwashing records further volume and value growth during 2023. Strong double-digit value growth has been supported by a second year of price increases as leading players focus on profitability rather than sacrificing margins to be more competitive.…