Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Demand for bleach in South Africa remained stable in 2023, with some consumers choosing this more affordable alternative to surface care due to the impact of inflation on disposable incomes. However, inflationary pressures resulted in category leader…
Overall demand for dishwashing in South Africa continued to rise in 2023, supported by both automatic dishwashing and the dominant hand washing format. The number of dishwashers owned pre-pandemic when compared to after the lockdowns in South Africa…
Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated…
Demand for home insecticides in South Africa continued to rise in 2023, with the country experiencing a surge in the presence and number of German cockroaches. Climate change oriented around wet and humid summers earlier in the year perpetuated the…
Laundry care in South Africa recorded a flat performance in 2023, although the largest category of laundry detergents continued to experience rising demand, a trend supported by a marginal decline in the average unit price. Laundry care in the…
Polishes in South Africa recorded positive retail value growth in 2023, despite another fall in overall demand. The growth in value was attributable to the rapidly rising inflation rate. With higher unit prices of polishes, local consumers continued…
Purchases of surface care in South Africa are included in many consumers’ grocery shopping budgets. In 2023, food inflation peaked at double digits, limiting affordability, in addition to a further rise in unit prices of surface care. This scenario…
Retail volume growth of toilet care in South Africa slowed in 2023 compared to the previous year. The country witnessed high-scale inflation, shifting a change in consumer behaviour. This was in addition to increasing costs of transport, fuel and…