Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Home insecticides continued to record growth in retail volume terms in 2023, continuing the pattern seen in the previous year. France experienced one of its hottest summers on record with the weather playing a key role in driving the demand for home…
High price increases in 2023 have negatively impacted the volume sales of insecticides. Consumers are now purchasing insecticides as needed, prioritising effectiveness in their selection process. Brand loyalty remains high in this category, with…
As in other categories of home care, inflationary pressure amid high input prices, supply chain disruptions, high freight costs and higher labour costs all informed upward movements in retail selling prices towards the end of the review period,…
Global warming has been creating environmental changes and conditions that have naturally had a significant and largely positive impact on demand for home insecticides in Belgium - the warmer climate is attracting more mosquitos and exotic insects.…
In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…
In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices.
While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…
Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering…
The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as…
The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.
Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…
With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of…
Home care in Norway was significantly influenced by elevated retail pricing in 2023, which drove current value growth. Retail volume sales, however, saw a decline as local consumers facing constraints on their household budgets reduced their spending…
Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers…
In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales…
Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…
Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the…
Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…
The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months…
Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail…