Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The global market for home care is being influenced by factors beyond hygiene. While challenges like inflation and the rising cost of living are driving innovations around energy management, factors like wellness and digitalisation are also bringing…
Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…
Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…
As the third largest home care player globally, Reckitt derives most of its revenue from surface care, which is also the fastest growing category for the company. Despite experiencing a decline in market share, the company experienced growth through…
As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…
This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…
Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…
As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…
Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…
The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…
Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…
This briefing explores the key trends defining the future of the packaging industry. Costs are keenly in focus given the inflationary environment; right-pricing and right-sizing the retail pack are essential to balance consumer affordability with…
The increasing awareness about the health and challenges of the planet has been translated into accelerated actions and investments by companies and governments. Companies competing in fmcg have an opportunity to leverage their plant-based portfolio…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
After surface care sales spiked in Latin America in 2020 due to the pandemic, growth slowed in 2021, before slipping into decline in 2022, albeit remaining at higher levels than pre-pandemic. Industry players, retailers and consumers are now…
Laundry care continued to record positive, if relatively modest, growth in 2022. Liquid detergents are generally taking sales from powder detergents across the region, with liquid tablet detergents the most dynamic category in most countries. While…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry…
Pet food volume sales surged over the pandemic, with premiumisation fostering even higher value sales growth. Surges in commodity prices continued generating sharp unit price increases and forced online portfolio reductions. The recessionary…