Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…
After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…
Laundry care recorded positive retail value growth in 2023, driven by rising price points. Rising inflation and raw materials costs, alongside domestic and international shipping costs, resulted in higher costs across all laundry care products.…
The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…
Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…
Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing…
While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less…
Home insecticides in Uzbekistan is significantly influenced by seasonal patterns and population growth. Hot summers in the region drive heightened sales as consumers prioritise insect control during peak insect activity. The enduring growth of this…
Home insecticides registered a fall in volume sales in 2023. One of the factors leading to the decline was a severe drought. With minimal rainfall, there was less standing water, which meant less breeding ground for mosquitoes, which in turn reduced…
In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and…