Home Care

Home insecticides in Kazakhstan benefitted from 2023’s hot summer, posting continued volume sales growth throughout the year, and this is expected to also continue over the forecast period at a stable rate, along with robust value growth which was…

Demand for home insecticides in Israel continued to decline in 2023, in line with its review period performance as a whole. This was mainly driven by the dominant format of spray/aerosol home insecticides, despite its affordability, as these products…

Retail value growth recorded double-digit sales in 2023, driven by rising price points and ongoing demand for insecticides. In 2023, Ireland's summer was the fifth warmest on record. This created conditions conducive to the spread of insects,…

Although retail value sales were double-digit in 2023, retail volume sales were much lower, with a decline noted in insecticide coils. Insecticide coils suffered from fewer mosquitoes in 2023 due to the weak summer season. In addition, consumers were…

There were significant price rises for home-insecticides in 2023, and in particular for spray/aerosols, as supply chain disruptions still lingered and this resulted in high current and constant value growth. However, despite significant price…

Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the…

Home insecticides is mainly a seasonal, functional product and is not directly related to hygiene concerns consumers have in relation to viruses. The main driver of volume sales each year is the size of the insect population, with summer the high…

High price increases in 2023 have negatively impacted the volume sales of insecticides. Consumers are now purchasing insecticides as needed, prioritising effectiveness in their selection process. Brand loyalty remains high in this category, with…

Home insecticides is a seasonal product, where demand can vary from summer to summer, based on the size of the insect population. With the summer of 2023 not as hot as the previous year, volume growth was marginal. The standout performer was…

Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…