Home Care

The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…

Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…

Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing…

While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less…

Home insecticides in Uzbekistan is significantly influenced by seasonal patterns and population growth. Hot summers in the region drive heightened sales as consumers prioritise insect control during peak insect activity. The enduring growth of this…

Home insecticides registered a fall in volume sales in 2023. One of the factors leading to the decline was a severe drought. With minimal rainfall, there was less standing water, which meant less breeding ground for mosquitoes, which in turn reduced…

In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and…

Over the review period, home insecticides registered slight positive retail volume growth, as stronger disinfectant products were used since spring 2020, when the pandemic emerged, removing more environments suitable for insect larvae, thereby…

Home insecticides represented one of the strongest performers within home care in retail volume terms in 2023., This was partly attributable to soaring summer temperatures, due to the effects of climate change, which brought about an increase in the…

The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for…

Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume…

While retail value sales were positive in 2023, driven by rising unit prices, home insecticides continued to face a retail volume decline in 2023. This decline resulted from a reduction in the consumer base and reduced purchase frequency. High…

Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive…

Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into…

Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the…

In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and…

Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in…

Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.

A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…