Home Care

In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home…

While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care…

Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer…

The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.

High inflation continued to exert strong pressure on the demand for home care in Romania in 2023, with retail current unit prices rising across all categories. Increases in the costs of raw materials and utilities put pressure on manufacturers,…

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on…

Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along…

Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…

In the broader home care industry, growth in unit prices remained relatively high in Australia in 2023. Amidst economic uncertainties, consumers proactively adjusted their spending habits, often by paring down the number of products in their shopping…

Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern…

The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.

Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into…

Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the…

Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.

Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within…

Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023,…

Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…

Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…

While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain…