Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023,…
Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles…
Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms,…
Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation,…
This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry…
This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…
This Half-Year Review of Euromonitor International’s home care data is intended to provide analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into…
Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…
As the third largest home care player globally, Reckitt derives most of its revenue from surface care, which is also the fastest growing category for the company. Despite experiencing a decline in market share, the company experienced growth through…
Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within…
As the pandemic moves to endemic, tax increases and economic disruption arrive, home care is challenged with how it preserves resurgence forged during the pandemic. The industry is faced with two key challenges: Avoiding commoditisation in a changed…
In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…
Euromonitor International updated the Home Care Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges…
In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…
This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to…
This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to…
This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. An update of macroeconomic factors, including GDP growth and…
Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…
As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this Promotional Mechanics report, key questions across various business areas will be…
The Q3 2020 update indicates a minor downgrade in an otherwise growing home care industry. As the global economy enters recession, consumers are re-evaluating their expenditure priorities as a result of the changes brought about by the pandemic.…