Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Dishwashing in the Netherlands

Feb 2024

Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result…

USD 1,195
Country Report

Dishwashing in Tunisia

Feb 2024

Automatic dishwashing witnessed the highest growth in both retail volume and value terms in 2023. While the household possession rate of dishwashers remained very low, it continued to grow steadily at the end of the review period. Indeed, growth…

USD 1,195
Country Report

Dishwashing in Turkey

Feb 2024

In 2023, retail value growth soared due to rising price points, while retail volume sales remained positive, driven by an uplift in sales for automatic dishwashing liquid and tablets. The steep devaluation of the currency during the year led to…

USD 1,195
Country Report

Dishwashing in Vietnam

Feb 2024

Dishwashing registered robust growth in both retail volume and current value terms in 2023, as the consumer base for such products continued to widen. Factors such as the habit of cooking at home to save money and heightened hygiene concerns as a…

USD 1,195
Country Report

Home Care in Azerbaijan

Feb 2024

While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain…

USD 2,750
Country Report

Home Care in Bolivia

Feb 2024

Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…

USD 2,750
Country Report

Home Care in Bosnia and Herzegovina

Feb 2024

Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable…

USD 2,750
Country Report

Home Care in Canada

Feb 2024

Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was…

USD 2,750
Country Report

Home Care in Costa Rica

Feb 2024

While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest…

USD 2,750
Country Report

Home Care in Croatia

Feb 2024

Strong current retail value sales growth in 2023 as a result of inflation had a negative impact on volume sales in the year. The two major categories of dishwashing and laundry care were particularly affected by price hikes. In addition, rising…

USD 2,750
Country Report

Home Care in Dominican Republic

Feb 2024

In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate…

USD 2,750
Country Report

Home Care in Ecuador

Feb 2024

Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High…

USD 2,750
Country Report

Home Care in Egypt

Feb 2024

The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average

USD 2,750
Country Report

Home Care in El Salvador

Feb 2024

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…

USD 2,750
Country Report

Home Care in Estonia

Feb 2024

With continuing economic uncertainty, as a result of the Russian invasion of Ukraine, home care registered muted volume growth, in spite of an increased population, due to the arrival of a significant number of immigrants from Ukraine. Also, while…

USD 2,750
Country Report

Home Care in Finland

Feb 2024

The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months…

USD 2,750
Country Report

Home Care in Georgia

Feb 2024

Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised…

USD 2,750
Country Report

Home Care in Greece

Feb 2024

Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…

USD 2,750
Country Report

Home Care in Guatemala

Feb 2024

Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a…

USD 2,750
Country Report

Home Care in Hungary

Feb 2024

Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on…

USD 2,750
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