Home Care

In 2023 polishes saw a retail volume decline in Australia, while minor growth was seen in current value terms. The ongoing poor volume performance was influenced by several factors. As people returned to offices and social activities, they tended to…

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

Polishes felt the impact of difficult economic conditions in 2023, with volume sales slowing marginally year on year. The ongoing pressure on household budgets has weakened sales of polishes as consumers prioritise expenditure on essential goods. The…

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home…

Today’s consumer is diverse, not only along the lines of race, ethnicity, age, income, education and urban-rural locations, but also in terms of their behaviours, values and priorities. The environment and the setting in which they live are also…

The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from…

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,…

Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into…

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus…

Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer…

Laundry care in Uzbekistan encountered notable developments in 2023, marked by a juxtaposition of growth and hurdles. On one hand, the product area experienced an upward trajectory, propelled by the expanding population and rising demand for laundry…

Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the…

After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…

In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.

Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric…

In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift…

Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more…

Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever…

Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…