Home Care

Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…

In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales…

Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…

Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers…

2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back…

In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…

The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…

Home care in Kenya has undergone significant shifts in the post-Coronavirus (COVID-19) period, reflecting increased awareness of sanitation and cleanliness to safeguard health and prevent the spread of diseases. The demand for home care products has…

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer…

After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023,…

In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an…

Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within…

Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is…

Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be…

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high…

Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms,…

Homecare in Morocco saw a positive performance in current value terms in 2023, continuing the trend of the previous year. However, this was mainly due to inflationary pressures, rather than any significant upturn in demand. With manufacturers…

In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at…

In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary…