Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness…
Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more…
In response to a high inflationary environment and cost-of-living pressures, households are placing a paramount focus on price value in their surface care choices. Manufacturers are addressing this by employing attribute bundling in their product…
Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake…
Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats…
The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant…
In 2023, kitchen cleaners were the clear leader in retail volume growth within surface care. The increased use of these products resulted from ongoing innovation and product development focused on higher effectiveness and natural composition. For…
Consumers in 2023 were on the look-out for surface cleaners offering high levels of convenience and (perceived) savings, and as such turned to multi-purpose cleaners in the hope that one product could do the bulk of the work, helping to slow the…
The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…
Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is…