Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
P&G maintains a strong position in the global home care market. The company focuses on premium innovation and sustainability, launching eco-friendly brands and packaging solutions. P&G's emphasis on consumer trends, particularly self-care, has driven…
As temperatures in Germany rose in 2023, there was a noticeable increase in flying insects such as bumblebees and hornets in comparison to previous years. This surge in insect activity prompted demand for home insecticides, not only among households,…
In Australia, the demand for home insecticides saw solid retail volume and current value growth in 2023, with consumers continuing to show a preference for spray/aerosol insecticides due to their perceived efficacy. However, many other insecticides…
In 2023, sales of home insecticides continued to rise in retail current value terms, due to factors such as changing consumer preferences and weather conditions. Consumers have increasingly been trading up from cheaper variants, such as insecticide…
Home insecticides registered slight positive retail volume growth in Hong Kong in 2023, along with stronger current value growth. The use of stronger disinfectant products and increased general cleanliness since the pandemic diminished the survival…
Demand for home insecticides in South Africa continued to rise in 2023, with the country experiencing a surge in the presence and number of German cockroaches. Climate change oriented around wet and humid summers earlier in the year perpetuated the…
Home insecticides in Morocco continued to perform well in 2023, with healthy growth in current value terms.
There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving…
Spray/aerosol insecticides remained the most popular format in insecticides in Cameroon in 2023, primarily owing to their user-friendly application, and swift and precise pest control which targets a broad spectrum of insects. The convenience of…
All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which…