Hong Kong, China

Off-trade demand for energy drinks in Hong Kong continued to move towards recovery in 2023 following the lifting of COVID-19 restrictions. The resumption of foot traffic and the return to office work resulted in greater demand for an energy boost…

Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was…

Staple foods has faced a challenging year in 2023, as many consumers in Hong Kong have shifted their spending from retail to foodservice. After three years impacted by the pandemic, consumers have been eager to dine out and experience travel, which…

2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…

The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…