Hong Kong, China

In 2023, the revival of tourism and increased foot traffic among local consumers played a pivotal role in the rebound of personal accessories in Hong Kong. High-end products experienced a noteworthy resurgence, driven by the resilient spending power…

In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer…

Home insecticides registered slight positive retail volume growth in Hong Kong in 2023, along with stronger current value growth. The use of stronger disinfectant products and increased general cleanliness since the pandemic diminished the survival…

Adult incontinence saw steady growth in both volume and value sales in 2023. The continued ageing of the population in Hong Kong provides a solid customer base for this category, for both retail and AFH adult incontinence products. According to Hong…

The broader reopening of Hong Kong since late 2022 unleashed a wave of enthusiasm for travel amongst consumers in Hong Kong, with Japan emerging as a key destination. Revenge travel has continued into 2023, resulting in a significant reduction in the…

Personal care appliances is set to continue to see volume growth in Hong Kong in 2023, chiefly due to the removal of pandemic restrictions, which has boosted both economic and social activity. Local consumers now have the freedom and desire to leave…

Octopus has established itself as the most widely used and popular open loop pre-paid card in Hong Kong, offering a myriad of convenient features and services. Recognising the growing interest among local residents to explore the mainland during…

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

The current health and wellness trend, which was accelerated by the emergence of the pandemic in Hong Kong, has resulted in the launch of a wide range of healthy snacks. Snacks based on vegetables and options accompanied by claims such as high…

The pandemic resulted in heightened health and wellness awareness among local consumers, which has led to them reducing their intake of certain ingredients detrimental to their health, such as sugar, fat and salt. This trend continued to drive demand…

The consumption of butter in Hong Kong experienced robust total volume growth following the initial pandemic disruption. Over the course of recent years, butter consumption in Hong Kong has been consistently influenced by a variety of lifestyle…

Demand for smartphones in Hong Kong was already declining prior to the pandemic, due to saturation in the local market with over a 100% penetration rate. However, as a result of the pandemic, the declines were exacerbated by supply chain challenges…

Sugar confectionery in Hong Kong continues to record positive growth rates in 2024, despite a slowdown in overall snacking habits due to less time spent at home. Driven by heightened health awareness, local consumers are increasingly seeking…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy.…

Following considerable expansion of 6.4% in 2021, annual real GDP in Hong Kong shrank by 3.5% over 2022. The city's economic environment deteriorated during the year, due to a combination of factors, including a fifth wave of COVID-19 and sluggish…

Demand for cat food in Hong Kong continues to rise, fuelled by the expanding cat population, while the premium segment emerges as the stronger performer in terms of value growth. Consumers actively choose snacks that have both taste and functionality…

In Hong Kong, PET bottles remained the dominant pack type in the soft drinks market, with positive growth seen in 2023 and further increases expected in terms of packaging unit volumes over the forecast period. The popularity of PET bottles can be…

In 2023, writing instruments in Hong Kong experienced a resurgence, fuelled by the resumption of foot traffic and the expansion efforts of prominent retailers. Stationery Lo, a well-known chained retailer of writing instruments and non-grocery goods,…

In 2023, home products specialists saw a current value decline in Hong Kong, as although home improvement and gardening stores and pet shops and superstores maintained growth, homewares and home furnishings stores saw another year of falling sales.…