Hong Kong, China

Off-trade demand for energy drinks in Hong Kong continued to move towards recovery in 2023 following the lifting of COVID-19 restrictions. The resumption of foot traffic and the return to office work resulted in greater demand for an energy boost…

The broader reopening of Hong Kong since late 2022 unleashed a wave of enthusiasm for travel amongst consumers in Hong Kong, with Japan emerging as a key destination. Revenge travel has continued into 2023, resulting in a significant reduction in the…

The retail volume demand for drinking milk products in Hong Kong has gradually stabilised, subsequent to an unprecedented surge witnessed during the height of the pandemic, followed by a strong decline. Over the course of the pandemic, retail sales…

Value sales growth of dog food in Hong Kong is being driven by premiumisation and the increasing emphasis on the wellbeing and experiences of these pets, with a greater desire among consumers to enjoy the same activities or events with their dogs due…

In 2023, dishwashing turned to marginal decline in retail volume terms in Hong Kong, but maintained current value growth due to inflationary pressure throughout the year. While the pandemic restrictions ended, a large proportion of Hong Kong’s…

The demand for dishwashers is predicted to increase further in Hong Kong in 2023, supported by more education about these appliances, and greater visibility in retailers. There has been an uptick in the amount of advertising from retailers on both…

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…

2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…

Dermatologicals in Hong Kong saw continued positive growth in 2023. Steady growth in antifungals was driven by medicated shampoos, vaginal antifungals and other dermatologicals such as topical allergy remedies/antihistamines, with hair loss…