Hong Kong, China

The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…

Demand for headphones in Hong Kong continues to rise, mainly driven by the ongoing popularity of TWS earbuds, with the latter format dominating sales. Local consumers can choose from a wide range of TWS earbuds with different prices to suit their…

Health and beauty specialists saw another year of current value growth in Hong Kong in 2023. One of the players driving growth was Sa Sa International, the leading player in beauty specialists in Hong Kong. It reported that its sales in Hong Kong and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…

Following considerable expansion of 6.4% in 2021, annual real GDP in Hong Kong shrank by 3.5% over 2022. The city's economic environment deteriorated during the year, due to a combination of factors, including a fifth wave of COVID-19 and sluggish…

Demand for home audio and cinema in Hong Kong continues to decline in 2024, due to the removal of pandemic and travel restrictions the previous year. The category experienced a marginal reprieve from its review period decline in 2020 when consumers…

Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was…

Liquid tablet detergents continued to record strong growth in 2023, with more of the same expected over the forecast period. This is thanks to these products offering convenience, efficiency, multifunctionality and precise dosage, thereby avoiding…

In 2023, value sales across much of home furnishings in Hong Kong recorded a further decline. The local market is becoming saturated with a variety of durable bath textiles, for instance, reducing the need for frequent replacements. Economic…

Value sales of carpets in Hong Kong grew in 2023, primarily due to the evolving preferences of homeowners towards enhancing interior aesthetics and comfort. As many local citizens continue to spend significant time at home, even post-pandemic, there…

Home insecticides registered slight positive retail volume growth in Hong Kong in 2023, along with stronger current value growth. The use of stronger disinfectant products and increased general cleanliness since the pandemic diminished the survival…

The demand for automatic washer dryers is expected to continue to see notable growth in 2023, driven by an upturn in residential apartments, as well as the removal of pandemic restrictions. As local consumers residing in apartments appreciate…

In 2023, home products specialists saw a current value decline in Hong Kong, as although home improvement and gardening stores and pet shops and superstores maintained growth, homewares and home furnishings stores saw another year of falling sales.…

Retail volume sales of televisions, which dominate demand for home video in Hong Kong, are growing slowly in 2024 following declines amid market saturation and an uncertain economic situation. Local consumers rushed to purchase televisions during the…

Value sales of homewares in Hong Kong experienced further decline in 2023 despite remaining above pre-pandemic levels. Nevertheless, economic uncertainty due to the ongoing war in Ukraine and the lingering impact of the pandemic led to cautious…

As social restrictions have been removed in Hong Kong and consumers are gradually returning to their pre-pandemic routines, there has been a notable surge in demand for hosiery. After a period of reduced social interactions and remote working,…

The convenience of hot drinks for local consumers is becoming increasingly significant due to the penetration of the pod format in tea, malt-based and chocolate-based flavoured powder drinks. This format offers consumers the flexibility to experiment…

Glass jars, which are mainly used in instant coffee, continued to be the main pack type in the Hong Kong hot drinks market in 2023. They were also recording increasing packaging unit volumes in 2023, as were other widely used pack types, such as…

Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. As such, when consumers in Hong Kong choose cooking ingredients and meals, the natural claim is one of their main concerns. It is…