Households: Indonesia

July 2024

In 2023, the majority of Indonesian households were couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and urbanisation was evident, with a falling birth rate and increasing single-person households. Despite these changes, couple with children is expected to remain the dominant household type in 2028. Furthermore, urbanisation is set to continue, with a projected increase in disposable income and digital device penetration.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

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Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

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The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Households: Indonesia

HEADLINES

Indonesia sees a shift towards smaller family sizes
Urbanisation trend in Indonesia to continue, reducing urban/rural income inequality
Couple with children households remain the largest consumer expenditure segment
Indonesia's digital technology adoption and internet usage set to rise substantially
Indonesia's housing market exhibits robust growth and strong demand
Chart 1 Household Profile: 2023-2028
Chart 2 Households by Number of Persons: 2028
Chart 3 % of Households by Number of Children: 2028
Chart 4 Households by Type of Household: 2028
Chart 5 Consumer Expenditure by Household Type in Indonesia: 2018/2023/2028
Chart 6 Household Head’s Sex and Employment in Indonesia: 2028
Chart 7 Households by Education of Head of Household: 2028
Chart 8 Households by Economic Status of Head of Household in Indonesia: 2028
Chart 9 Households by Age of Head: 2028
Chart 10 Household Penetration by Facilities: 2028
Chart 11 Household Possession of Kitchen Durables in 2028: % of Households
Chart 12 Household Possession of Other Durables in 2028: % of Households
Chart 13 Household Digital Penetration in Indonesia Compared to Global Average: 2028
Chart 14 Possession of Entertainment Electronics in 2028: % of Households
Chart 15 Possession of Other Electronics in 2028: % of Households
Chart 16 Key Metrics of Households Property Market: 2018-2028
Chart 17 Housing Stock by Construction Year
Chart 18 Households by Number of Rooms: 2028
Chart 19 Households by Size of Dwelling in Indonesia: 2028
Chart 20 Housing Completions and House Price Index in Indonesia: 2018-2024
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