Households

Standardised coverage of household profiles, home ownership, faci...

Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.

Country Briefing

Households: Bangladesh

Oct 2023

The number of households is set to increase moderately in Bangladesh over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was impacted by a 7.7% inflation rate, increasing living expenses. The…

USD 350
Consumer Lifestyle

Thailand: Consumer Profile

Oct 2023

Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…

USD 1,475
Consumer Lifestyle

Singapore: Consumer Profile

Oct 2023

Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…

USD 1,475
Consumer Lifestyle

Malaysia: Consumer Profile

Oct 2023

Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…

USD 1,475
Country Briefing

Households: Malaysia

Sep 2023

The number of households is set to increase moderately in Malaysia over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 3.4%, elevating living costs.…

USD 350
Consumer Lifestyle

Indonesia: Consumer Profile

Sep 2023

Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…

USD 1,475
Consumer Lifestyle

India: Consumer Profile

Aug 2023

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…

USD 1,475
Consumer Lifestyle

Japan: Consumer Profile

Aug 2023

By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…

USD 1,475
Consumer Lifestyle

Hong Kong, China: Consumer Profile

Aug 2023

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

USD 1,475
Country Briefing

Households: Singapore

Aug 2023

The number of households is set to increase moderately in Singapore over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 6.1%, elevating living costs.…

USD 350
Country Briefing

Households: Hong Kong, China

Aug 2023

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

USD 350
Country Briefing

Households: Japan

Jul 2023

Japan is set to witness a slight increase in the number of households between 2022 and 2027, with single-person households remaining the leading household type. In 2022, household spending was impacted by a 2.5% inflation rate, resulting in higher…

USD 350
Consumer Lifestyle

Philippines: Consumer Profile

Jul 2023

The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…

USD 1,475
Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

USD 1,475
Strategy Briefing

China: Consumer Profile

Jun 2023

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

USD 1,475
Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,475
Strategy Briefing

South Korea: Consumer Profile

May 2023

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…

USD 1,475
Country Briefing

Households: South Korea

May 2023

South Korea is expected to experience a moderate increase in the number of households over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was impacted by a 5.1% inflation rate, leading to higher living…

USD 350
Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

USD 1,475
Strategy Briefing

Households in Asia Pacific

Apr 2023

Households in Asia Pacific are experiencing major structural transformation. The growth in urban concentrated households is resulting in changing consumption patterns, while lifestyle changes are resulting in changing household compositions from…

USD 1,475
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