Standardised coverage of household profiles, home ownership, faci...
Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.
The number of households is set to increase moderately, while the average household size will shrink in Tunisia over 2023-2028. Extended ("Other") households will become the dominant household type but the fastest household expenditure growth is…
The number of households is set to increase moderately, while the average household size will shrink in Cameroon over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
From 2022 to 2027, Ghana is expected to see a modest increase in the number of households, with extended households remaining the predominant type. In 2022, elevated inflation, standing at 31.8%, added to the increased cost of living. Over the medium…
In Ethiopia, there is a projected moderate increase in the number of households from 2022 to 2027, with couples with children continuing to be the predominant household type. In 2022, household spending was impacted by a 33.9% inflation rate, leading…
Household numbers in Angola are expected to see a moderate increase from 2022 to 2027, with couples with children remaining the most prevalent household type. In 2022, household spending faced challenges due to a 14.9% inflation rate, leading to…
Algeria is poised to see an increase in the number of households from 2022 to 2027, with couples with children remaining dominant. In 2022, household spending was impacted by a 9.7% inflation rate, leading to increased living expenses. The most rapid…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…