Households

Standardised coverage of household profiles, home ownership, faci...

Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.

Country Briefing

Households: Nigeria

Aug 2023

In Nigeria, the number of households is expected to see a moderate increase from 2022 to 2027, with couples with children remaining the predominant household type. In 2022, household spending was impacted by an inflation rate of 18.8%, leading to…

USD 350
Consumer Lifestyle

Nigeria: Consumer Profile

Aug 2023

Nigeria’s population is projected to expand by 47% between 2022 and 2040, driven by natural increase, with a median age of 21 years dominated by Gen Alpha. The ongoing urbanization is largely unplanned, resulting in the proliferation of slums and…

USD 1,475
Consumer Lifestyle

South Africa: Consumer Profile

Oct 2023

From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…

USD 1,475
Country Briefing

Households: Egypt

Oct 2023

The number of households in Egypt is set to increase moderately over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by high inflation, which contributed to rising living costs. The…

USD 350
Country Briefing

Households: Kenya

Oct 2023

The number of households in Kenya is set to continue increasing between 2022 and 2027, with other (extended) households continuing to be the leading household type. In 2022, household spending faced challenges due to a 7.7% inflation rate, leading to…

USD 350
Country Briefing

Households: South Africa

Oct 2023

In the coming years, South Africa is predicted to see a rise in the number of households, particularly single person households, which continue to be the largest and fastest growing household type. In 2022, household spending was impacted by a 7%…

USD 350
Country Briefing

Households: Morocco

Oct 2023

Household numbers in Morocco are expected to rise from 2022 to 2027, with couples with children remaining the most common household type. In 2022, inflation, which stood at 6.7%, affected household spending, increasing living expenses. Single person…

USD 350
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,475
Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

USD 1,475
Country Briefing

Households: Algeria

Nov 2023

Algeria is poised to see an increase in the number of households from 2022 to 2027, with couples with children remaining dominant. In 2022, household spending was impacted by a 9.7% inflation rate, leading to increased living expenses. The most rapid…

USD 350
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