Standardised coverage of household profiles, home ownership, faci...
Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.
Population expansion, higher birth rates, urbanisation, migration and generational shifts continue to shape Turkey’s demographic landscape. Persisting economic challenges influence Turkish consumption patterns with more people seeking affordability.…
Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…
The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…
Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…
In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…
By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…
The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on…