Households

Over the period to 2040, the US is set to see an increase in childless households, due to a low birth rate and an ageing population. Increased immigration and rising incomes are expected to drive economic growth and consumption. The US will remain…

In 2023, China’s leading household type was couples with children, with a trend evolving towards smaller families, due to urbanisation and improved access to education and healthcare. The number of households is projected to grow by 7.9% over…

In 2023, the majority of Indian households were couples with children, with a shift towards smaller family sizes and a below average birth rate. Over 2023-2028, the number of households is projected to grow by 6.1%, with couples without children…

In 2023, the leading household type in Mexico was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and lower birth rates has been observed, attributable to urbanisation and improved access to…

In 2023, the majority of Indonesian households were couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and urbanisation was evident, with a falling birth rate and increasing single-person…

In 2023, Australia's dominant household type was couples with children, but smaller family sizes were becoming more common due to evolving family dynamics and reduced birth rates. Furthermore, urbanisation was increasing, with a projected rise to…

In 2023, single person households were the most common household type in the US, driven by younger generations prioritising education and career, and an ageing population. The urbanisation rate reached 81.2%, largely due to individuals seeking better…

In 2023, single-person households dominated in the UK, influenced by societal shifts and an ageing population. By 2028, this trend is expected to continue, with a rise in multigenerational households due to urbanisation and changing family…

In 2023, traditional family structures dominated in the Philippines, but a shift towards smaller families and lower birth rates was evident, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households…

In 2023, single-person households dominated in Germany, influenced by societal shifts and an ageing population. The trend is expected to continue, with single-person households forecast to account for 43.4% of all households by 2028. Furthermore,…

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, they…

The number of households is set to increase moderately, while the average household size will shrink in Tunisia over 2023-2028. Extended ("Other") households will become the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovenia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Turkmenistan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Panama over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Oman over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

The number of households is set to increase moderately, while the average household size will shrink in North Macedonia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Guatemala over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

The number of households is set to slightly decrease, while the average household size will shrink in Georgia over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Estonia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is forecast…

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovakia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase slightly, while the average household size will shrink in Serbia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

The number of households is set to increase moderately, while the average household size will remain unchanged in Uzbekistan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase slightly, while the average household size will remain unchanged in Uruguay over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Paraguay over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Jordan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will remain unchanged in Kuwait over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Kazakhstan over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase slightly, while the average household size will remain unchanged in El Salvador over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Lithuania over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to decrease moderately, while the average household size will remain unchanged in Lebanon over 2023-2028. Couples with children will remain the dominant household type BLANK the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Latvia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Laos over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will remain unchanged in Israel over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Bosnia and Herzegovina over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure…

The number of households is set to increase moderately, while the average household size will remain unchanged in Bolivia over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure…

The number of households is set to increase moderately, while the average household size will shrink in Bahrain over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Dominican Republic over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Croatia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Costa Rica over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

The number of households is set to increase moderately, while the average household size will shrink in Cameroon over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Cambodia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Iraq over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

The number of households is set to increase moderately, while the average household size will remain unchanged in Iran over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Honduras over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Azerbaijan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is a growing demand for…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…