Standardised coverage of household profiles, home ownership, faci...
Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.
The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…
The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…
Population expansion, higher birth rates, urbanisation, migration and generational shifts continue to shape Turkey’s demographic landscape. Persisting economic challenges influence Turkish consumption patterns with more people seeking affordability.…