Households

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

The Australian population is expected to increase over 2022 and 2040, driven primarily by immigration, increasing life expectancies and to a lesser extent, stable birth rates. Single households will continue growing, presenting opportunities for…

The Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…

Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

Colombia's 2022 population growth is set to reverse between 2023 and 2040 due to negative net migration. Generation Z, the largest generation, seeks digital-native experiences. Colombians prioritise living in the present, embracing innovation, and…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…

The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released. On the whole, global consumer expenditure is set to grow by…

The impact of the political, economic, social and climate insecurity is being felt by all. Despite the disruption of COVID-19, the global population keeps growing, surpassing the threshold of eight billion in 2023. The constitution of families and…

The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on…

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

Engaging millennials and Generation Z consumers matters now more than ever, as the disruptions experienced by these unique generations since the outbreak of Coronavirus (COVID-19) have accelerated both challenges and opportunities for businesses. To…

The French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…

As the UN Climate Summit "COP 26" approaches, the world is finally confronting the reality of the climate crisis. With consumers calling for climate action, governments declaring climate emergency, businesses facing potential disruption to their…

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, they…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…

The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for cities over 2021-2040, covering areas such as the economic, population and consumer spending…

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is a growing demand for…

Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The briefing examines how education industry performs globally and in the largest countries in terms of education output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Despite the rising protectionism and the shock of the coronavirus (COVID-19) pandemic, globalisation is proving to endure. However, our world is entering a new era of globalisation, with paths forward encompassing supply chain shifts, digital…

As the pandemic moves to endemic, tax increases and economic disruption arrive, home care is challenged with how it preserves resurgence forged during the pandemic. The industry is faced with two key challenges: Avoiding commoditisation in a changed…

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

Households in Asia Pacific are experiencing major structural transformation. The growth in urban concentrated households is resulting in changing consumption patterns, while lifestyle changes are resulting in changing household compositions from…

The number of households in the Middle East and Africa region is rising rapidly, unlocking high levels of unmet potential. Rapid urbanisation and improving longevity result in a rising number of singletons and growing demand for apartments.…

Algeria is poised to see an increase in the number of households from 2022 to 2027, with couples with children remaining dominant. In 2022, household spending was impacted by a 9.7% inflation rate, leading to increased living expenses. The most rapid…

Household numbers in Angola are expected to see a moderate increase from 2022 to 2027, with couples with children remaining the most prevalent household type. In 2022, household spending faced challenges due to a 14.9% inflation rate, leading to…

Over 2022-2027, Argentina is set to see a modest rise in the number of households, with couples having children continuing to be the prevailing household type. In 2022, household spending was significantly impacted by a high inflation, leading to…

In 2023, Australia's dominant household type was couples with children, but smaller family sizes were becoming more common due to evolving family dynamics and reduced birth rates. Furthermore, urbanisation was increasing, with a projected rise to…

The number of households is set to increase moderately in Austria over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which elevated living costs. The fastest household…

The number of households is set to increase moderately, while the average household size will shrink in Azerbaijan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

The number of households is set to increase moderately, while the average household size will shrink in Bahrain over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately in Bangladesh over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was impacted by a 7.7% inflation rate, increasing living expenses. The…

The number of households is set to increase slightly in Belgium over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 9.6%, elevating living costs. The fastest…

The number of households is set to increase moderately, while the average household size will remain unchanged in Bolivia over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure…