Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…
Demand for instant tea is dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy - sugar has become a major focus of…
In 2022, health and wellness hot drinks in Korea saw a trend towards consumers looking to reduce potentially harmful ingredients, rather than adding extra benefits. This led to growing consumer demand for better for you products, such as low/no sugar…
The dietary habits of local consumers are changing due to rising health concerns but also increasing concerns around issues such the environment and animal welfare. This in turn is encouraging a growing number of consumers reduce or cutout…
Health continues to be top-of-mind for many Japanese consumers. However, the health needs of consumers are becoming more diverse and specific, ranging from weight management to the improvement of gut health, sleep, supplementary nutrients, etc.…
Public education campaigns and social media are helping to educate people in Indonesia – particularly middle- and higher-income consumers – about the many health risks associated with being overweight or obese. The number of consumers who are…
India faces a critical malnutrition challenge amongst children under five years old. While there has been overall improvement in key indicators, the situation remains severe. Seriously malnourished children face weakened immune systems, potentially…
The pandemic resulted in heightened health and wellness awareness among local consumers, which has led to them reducing their intake of certain ingredients detrimental to their health, such as sugar, fat and salt. This trend continued to drive demand…
In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…